Nick
Morgenstern
Download PDF (PDF, 2 pages)

[ The connected résumé ]

Nick Morgenstern

AI product innovation leader, with founder and commercial experience

Eight years running Foodkit, a venture-backed ordering platform for restaurant chains including Domino's and Nando's. Two years designing, building and running DeepBliss, a live AI product, with a team of AI agents.

Open to senior AI innovation and new-venture roles: hybrid in Melbourne or Sydney, or remote in Australia. Permanent or contract.

Open to senior AI innovation and new-venture roles: hybrid in Melbourne or Sydney, or remote in Australia. Permanent or contract.

nkmorgenstern@gmail.com · nickmorgenstern.com/resume · linkedin.com/in/nickmorgenstern

nkmorgenstern@gmail.comLinkedIn (opens in a new tab)Download PDF (PDF, 2 pages)

[ The career thread ]

Different contexts. A consistent instinct to build.

Full career · all 10 roles

Ten roles since 2005.

Every figure says how I know it.

  • Solid ringMeasured.Counted on the date shown.
  • Hollow ringRead in a record.A written source says so.
  • Dotted ringFrom memory.My own account; no record found.

Product leadership · 6 of 10 roles

From an uncertain idea to something people can use.

I connect discovery, product strategy, system design and commercial judgment, and I stay close to the experience as well as the business behind it.

  • DeepBlissBuild end to end.A live product: 278 merged changes and 54 production releases (counted October 31, 2026). Measured.See the role
  • FoodkitMake complexity usable.50+ integrations, eight markets. From memory.See the role
  • SensisBring it to market.ClickManager, 1,400 customers in year one. From memory.See the role

Creative technology · 4 of 10 roles

I turn technical capability into an experience people want to spend time in.

Creative judgment with a producer's hands: games, campaigns, radio and music, and now generative audio and video.

  • DeepBlissImagine differently.Affirmations in a clone of your own voice, with your future self on screen. Read in a record.See the role
  • Aptivate.meMaking brands playable.Rate My Ride: 2.87M unique views and 38,000+ votes over three editions (campaign reporting at the time). Read in a record.See the role
  • The JunctionConnect creative strategy to commercial purpose.Digital strategy for Nando's, Suncorp, Interflora and Collingwood FC. From memory.See the role

Venture building · 10 of 10 roles

Build the company behind the product.

I've raised seed funding, won enterprise customers, led the team, and learned when to stop.

  • FoodkitTurn it into a business.Seed funding from two 500 Startups funds; customers included Domino's and Nando's. Read in a record.See the role
  • GinjaBack a new channel early.BK Magazine, 2016: the first commerce use of a Facebook Messenger bot in Southeast Asia. Read in a record.See the role
  • DeepBlissFrom sketch to paying customers.A live AI product with paying customers, built with a team of AI agents. Read in a record.See the role

Career

  1. to Present · MelbourneRead in a record.

    DeepBliss

    Founder

    Personalized media. A complete product.

    Designed and built a personal practice app: you describe a goal, and DeepBliss turns it into affirmations spoken in a clone of your own voice, layered over entrainment audio, with images and video of you living the future you described. Live, with paying customers.

    [ How I build now ]

    Built and run with a team of AI agents under written rules:

    1. Claude Code writes the code
    2. OpenAI's Codex reviews it
    3. Automated checks must pass before anything merges
    4. I decide what merges and what ships.

    Measured. Codex reviewed 228 of the 229 changes merged since mid-September 2026; at least one blocking or important finding on 135

    Read in a record. An independent review caught music that kept playing after a mode switch, with no visible way to stop it. Fixed before it merged.

    [ DeepBliss so far ]

    • 278 merged changes since May 2026. Measured.
    • 54 production releases since July 2026. Measured.
    • 28 decision records. Measured.

    Counted October 31, 2026, from the repository.

    • Read in a record. Built and run with a team of AI agents under written rules: Claude Code writes the code, OpenAI's Codex reviews it, automated checks must pass before anything merges, and I decide what merges and what ships.
    • Measured. 278 merged changes since May 2026, 54 production releases since July 2026 and 28 decision records (counted October 31, 2026).
    • Measured. Codex reviewed 228 of the 229 changes merged since mid-September 2026 and raised at least one blocking or important finding on 135 of them.
    • Read in a record. Owned the whole product: brand, the Oracle that turns an intention into a script, the voice and audio pipeline, image and video generation, billing, support and marketing.
    • Read in a record. Built Video Studio, an internal tool that takes a brief to a published YouTube video or Short.

    See it in the portfoliodeepbliss.me

    {{rs.sr.deepbliss}}

  2. to · Singapore and ThailandFrom memory.

    Foodkit

    Co-founder & CEO

    Enterprise complexity. A usable platform.

    Co-founded and led a venture-backed ordering and delivery platform for restaurant chains: branded web and mobile apps, in-store operations, call-center tools, loyalty and an open API with 50+ integrations.

    • Read in a record. Customers included Domino's Pizza and Nando's.
    • From memory. Restaurant chains ran Foodkit in eight markets across Europe, Africa and Asia.
    • Read in a record. Raised seed funding from two 500 Startups funds, 500 TukTuks and 500 Durians, and from angel investors.
    • From memory. Hired and led a team of more than forty at its peak.
    • From memory. 8.35 million orders, 2016 to 2024, all markets; US$320M+ in order value. Company figures, not revenue, not audited.
    • From memory. Started Foodkit's AI lab in 2023: two of us, me included, tested AI ordering and customer service with the call centers of Minor Food Group and S&P, and judged the models of the day not reliable enough in Thai.
    • Read in a record. Closed in 2024.

    See it in the portfoliofoodkit.io, May 2024Nando's launch, 2018e27, 2016500 Durians, 2019

    {{rs.sr.foodkit}}

  3. to · BangkokFrom memory.

    Ginja

    Co-founder & CEO

    Build the service. Connect the infrastructure.

    Built a venture-backed food-delivery marketplace in Bangkok, working across third-party delivery fleets. What we learned became Foodkit's delivery tools.

    • Read in a record. Described by BK Magazine in 2016 as the first commerce use of a Facebook Messenger bot in Southeast Asia.
    • Read in a record. Backed by 500 TukTuks, 500 Startups' Thailand fund, in 2016.
    • From memory. Routing and process work cut average delivery times 17%.
    • From memory. Team of 25+.

    See it in the portfolioe27, 2016

    {{rs.sr.ginja}}

  4. to · BangkokFrom memory.

    TechGrind Incubator & VC

    Entrepreneur in Residence

    Test the opportunity before scaling it.

    Advised startups on opportunity validation, business models, product strategy and go-to-market.

    See it in the portfolio

    {{rs.sr.techgrind}}

  5. to · Singapore and AustraliaRead in a record.

    Aptivate.me

    Founder and Managing Director

    Creative ideas, made interactive.

    Led a creative technology business that made interactive Facebook games, competitions and campaigns for well-known brands.

    • From memory. Clients included Universal Pictures, Movember, MediaCorp, Suncorp Bank, Just Car Insurance, Bingle and Vibe Hotels.
    • Read in a record. Rate My Ride for Just Car Insurance: 2.87M unique views and 38,000+ votes over three editions (campaign reporting at the time).
    • From memory. Everything but the code: concept, design, sales and client work, with development by remote teams I set up in India and Sri Lanka.
    • From memory. Profitable within months.

    See it in the portfolioaptivate.me, May 2013Case studies, Aug 2013

    {{rs.sr.aptivate}}

  6. to · South MelbourneFrom memory.

    The Junction

    Co-founder & Strategy Director

    Connect creative strategy to commercial purpose.

    Developed digital strategy and commercial programs for Suncorp, Nando's, Interflora, Collingwood FC and public-sector clients.

    See it in the portfolio

    {{rs.sr.junction}}

  7. to · DarwinFrom memory.

    Tourism NT

    Head of Digital Marketing

    Bring a destination to life.

    Led digital transformation and a multidisciplinary team, connecting tourism marketing with digital experiences.

    • From memory. Led a team of 13.

    See it in the portfolio

    {{rs.sr.tourism}}

  8. to · MelbourneFrom memory.

    STA Travel

    Senior Digital Marketing Manager, APAC

    Digital growth across markets.

    Led digital growth and product innovation across the Asia-Pacific region.

    • From memory. My team of four was named Global Digital Team of the Year 2008.
    • From memory. Launched STA Travel's online travel auction, live in Australia in December 2008.
    • From memory. A/B and multivariate testing lifted conversion 19%.

    See it in the portfolio

    {{rs.sr.sta}}

  9. to · MelbourneFrom memory.

    Sensis

    Product Development Manager, Search

    From opportunity to market.

    Helped build and launch ClickManager, paid search sold through the Yellow Pages sales teams, from opportunity identification to pricing and go-to-market.

    • From memory. ClickManager: 1,400 customers in its first year.
    • From memory. Recruited and trained a team of 14.

    See it in the portfolio

    {{rs.sr.sensis}}

  10. to · MelbourneFrom memory.

    TD Waterhouse

    Investment Coordinator

    An early commercial foundation.

    Helped redesign the broker-facing interface before moving into digital products.

    See it in the portfolio

    {{rs.sr.waterhouse}}

That's the thread, back to 2005. Take it with you.

Download PDF (PDF, 2 pages)

[ Foundations & continuing curiosity ]

Learning that feeds the work.

Education

Formal study across business, marketing, finance and entrepreneurship, alongside hands-on product building.

  • Master of Entrepreneurship and Innovation

    Swinburne University of Technology

    Coursework undertaken; qualification not completed.

  • Bachelor of Business (eCommerce)

    Swinburne University of Technology

  • Advanced Diploma of Marketing

    Victorian Business College

  • Finance (Stockbroking)

    Securities Institute of Australia

Community

From memory. RRR, 2002 to 2008: almost six years on air as a volunteer, playing music and interviewing international DJs.

Dates, roles and any figure without a cited source are from my own records and memory. Commercial figures are company-reported, not audited. Foodkit's order value is transaction volume, not revenue.

[ What comes next ]

Something worth building together?

If you're starting a new product or a new venture and want someone who can take it from thesis to paying customers, I'd like to talk.

Prefer email? nkmorgenstern@gmail.com

Open to senior AI innovation and new-venture roles: hybrid in Melbourne or Sydney, or remote in Australia. Permanent or contract.

[ New message ]

Let's talk.

Tell me about the role, the product or the venture. Your message comes straight to my inbox.

{{cf.em.name}}

{{cf.em.email}}

What's it about?

{{cf.em.message}}

Prefer email? nkmorgenstern@gmail.com

{{cf.dt}}

{{cf.dp}}

{{cf.pv}}